Remember when finding information online meant typing exact keywords and hoping for the best? When search engines couldn’t tell the difference between “apple” the fruit and “Apple” the tech giant? How ...

Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

Is the complexity of Google's search ranking algorithms increasing or decreasing over time? This question was originally answered on Quora by Nikhil Dandekar.

Google's link algorithms are always changing and being improved. Learn how links may be used today.

Master Google’s Core Algorithm Updates with this comprehensive guide! Uncover insights, optimize SEO strategies, and navigate ranking shifts.

Other search engines keep their algorithms hidden in an attempt to keep site operators from gaming the system and competitors from seeing how it works.

If search engines -- such as Yandex in Russia -- are generating their search query algorithms automatically using "machine learning," does that mean we need a re-think of SEO practices? What is ...

Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts.

Google algorithms are in a constant state of evolution. To keep a competitive edge, webmasters need to evolve in their knowledge about search engine algorithms in addition to tried-and-true SEO ...

WEST LAFAYETTE, Ind. — Does racism and sexism exist on internet search engines? Is there an equal playing field? Safiya Noble, author of "Algorithms of Oppression: How Search Engines Reinforce Racism, ...