Segmentation Trees If you do not have a database of information available from which to find segments for your marketing efforts, a segmentation tree comes in handy.

You use segmentation trees when you do not have adequate market research with which to find segments. Instead, the process involves creating a chart that starts with your overall market.

We propose a general methodology, Market Segmentation Trees (MSTs), for learning interpretable market segmentations explicitly driven by identifying differences in user response patterns.