Airship had acquired app store optimization company Gummicube to help brands consider the full app marketing lifecycle, from discovery to retention.

Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs.

To plan ahead successfully and maximize their marketing ROI, app developers need to understand how consumer lifestyles, preferences and purchasing patterns are shifting.

If your B2B company has an app, it's time to look into app store optimization (ASO), as work-from-home trends have created demand for telecommuting, team chat, and employee tracking apps.

App store optimization (ASO) has become pivotal in dictating the success of mobile apps in an increasingly competitive market. ASO is about enhancing visibility in app stores; it's a strategic ...

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.

App Store Optimization and Apple Search Ads are potent tools for promoting apps that can significantly boost conversion rates.

Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing strategies.

Mobile app experience company Airship today announced that it has acquired Gummicube, the original App Store Optimization (ASO) innovator and the worl ...

Apple has announced two new App Store product page features aimed at helping developers create more effective app listings.