Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks.

Google often shows searchers a title that is different than your HTML title tag. HTML title tags may get rewritten in SERPs when they are: ...

Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.

The Evidence For Title Tags As A Ranking Factor Google unquestionably uses the HTML title tag to understand what pages are about so it can rank them in search results.

As you may remember, in August 2021 Google changed the algorithm it uses to determine your title links (tags) in the search results and it caused a huge issue in the SEO community. A couple months ...