Key accounts have been the source of most B2B profits forever, but they have traditionally been sales’ province. ABM promised to involve marketing in key account management, where we can do much ...

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that ...

This exclusive report, “Mastering ABM: Overcoming Key Challenges in Professional Services Marketing,” dives into the industry’s unique challenges and provides actionable insights from leading experts ...

Many ABM programs fail to deliver revenue growth because they are being driven by technology and demand gen. Discover what true ABM strategy is.

Reports 2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources More than two-thirds (67%) of practitioners are leveraging an account-based ...

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI with ABM than any other marketing strategy in 2020. Seventy-one percent of B2B ...

Account-based marketing (ABM) addresses the biggest problem faced by B2B marketers in the last decade: Traditional strategies focus on high-velocity, low-value deals, and not enough on the major ...

Account-based marketing, or ABM, is growing in popularity. All photos courtesy of individual Forbes Agency Council members.