While Snapchat already has numerous generative AI Lenses, the company notes that Imagine Lens is its first open prompt ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

Only available for Snapchat+ Platinum and Lens+ subscribers on iOS, Imagine Lens is the app’s first open-prompt AI image ...

Snapchat’s new Imagine Lens turns your words into mind-blowing AI images. Learn how to use it, get it, and create viral ...

Snapchat launched its new mobile Lens Studio app. For years, creating custom filters required a computer setup, some technical know-how, and patience. This new iOS-exclusive app alters that ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Snap said it is adding ChatGPT to its augmented reality Lenses as AI ...

Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

October is here and that means it's time for spooky Snaps. While Snapchat usually has quite a few Halloween Lenses to choose from, you can easily make your own Lens. If you're ready to get creative, ...

Forbes contributors publish independent expert analyses and insights. Jesse Damiani covers AI, ClimateTech, and emerging media. If there was any doubt before, Q3 2019 has made clear that Snap is ...

Snap launched the Lens Studio desktop app to give everyone the opportunity to create filters of their own. Now, it's getting serious about making Lens creation much more accessible by rolling out an ...