Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

Click fraud is a deceptive practice that plagues online advertising, costing businesses billions of dollars in wasted ad spend each year. By artificially increasing the number of clicks on digital ads ...

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Testifying before the Senate Banking Committee, Federal Reserve Chair Jerome Powell said generative artificial intelligence “has enormous capabilities to make really significant changes in the economy ...