Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic.

That means a reader could post a comment next to a specific word, sentence or image, sparking more relevant discussions. Highlighter, however, is a lot more than an in-text blog commenting system.

Even though blog commenting is useless for link building, when utilized properly, it can potentially result in an increase in traffic to your website.

Matt offers some tips on how to make sure your comments are not considered spam by Google or the site you are leaving it on: (1) Use your real name when commenting.