As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new ...

ITN’s Craig Sulema: Programmatic isn’t defined by how ads are delivered but by how media is accessed, transacted and executed. The post Programmatic Isn’t Defined by Delivery. Workflow & Supply Access ...

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills ...

For too long the digital ad industry has been focused on “premium publishers,” when what it really needs to focus on is “premium inventory.” We need to be upfront: Premium publishers do not ...

Programmatic was meant to fix media buying. It made it faster, easier to scale and easier to optimize. It also made the ...

When you buy programmatic through an open exchange, cheap high-volume inventory only exists in one place. The long tail of ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...