Using quizzes as a part of your marketing strategy is one of the most underrated types of content that every marketer should be trying.

Three Ways to Use a Quiz for Generating Leads In my experience, seeing examples of how quizzes can be used for lead generation really opens up the chest of ideas for marketers.

We’ve previously interviewed Gretchen Rubin, the creator of this quiz. If you’re like me and don’t put a lot of stock into personality quizzes, here’s how to use the four tendencies as a ...

Online quizzes are a powerful tool to collect data and even money without you noticing.

Today it took that feature a step further with the introduction of a new “Quiz” feature that allows you to pose multiple choice questions to your friends in your Stories.

I think the quizzes are written a certain way because they do want to end up collecting that data and using it. SIMON: Kate Kaye with Advertising Age, thanks so much. KAYE: Thank you very much.