Danny Sullivan's article about Featured snippets offers helpful information and a surprising claim about clicks to publisher websites.

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.

Google's updated SERP snippet length: What should be your SEO strategy now? On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it ...

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on them.

Several people have recently reported seeing double featured snippets in Google search results. A double featured snippet is a featured snippet with a second featured snippet beneath it. This ...