What is unique about The Trade Desk is UID 2.0. This technology could potentially be a long-term replacement for third-party browser cookies, a user-tracking tool that companies like Apple (AAPL ...

The Trade Desk has committed the full open source code base for Unified ID 2.0 to the PRAM Technical Working Group, which is run by the IAB Tech Lab.

Both UID and Level VIII facilitate wireless roadside inspections, electronically or wirelessly transmitting information while the vehicle is in motion.