Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Dove, a personal care brand, has transformed itself into a global leader in beauty and self-esteem through its long-standing "Real Beauty" campaign, which has been pivotal in changing perceptions of ...

Explores how an evolving measurement approach, one that embraces real-world data nuances, can help marketers make confident decisions, even when perfect certainty isn’t possible. Marketers are ...

The MAAATE campaign aimed to empower men in the UK to challenge misogyny and intervene in instances of male violence against women by introducing a culturally resonant tool for intervention.

When Tesco Retail Media worked with a confectionery brand to move it beyond being a seasonal purchase, it learned much about what makes a successful campaign.

Tati Lindenberg, Chief Brand Officer for Dirt Is Good, joins WARC's Anna Hamill to discuss localising a global masterbrand, partnerships with Arsenal FC and much more.

Search will now grow +7.4% this year and reach $248.6bn, with Google accounting for 85.5% of the total market. AI-driven search race intensifies as platforms like Perplexity introduce ads in response; ...

Amazon accounts for a third (33.4%) of the global retail media market in Q1 2025, as the e-commerce giant aggressively innovates its off-site ad capabilities. Retail media advertisers must look beyond ...

The Coca-Cola Co., the soft drinks giant, is focusing on weekly consumption levels, brand equity and the profit from its investment as it tracks the impact of its marketing programs.

Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest absolute rise on ...

A pattern of increasing media price inflation looks to be the story for the next few years, according to the latest WFA Outlook report from the World Federation of Advertisers.