Dive into AdExchanger's Netflix CAPI coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.

Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

Dive into AdExchanger's Mike Finnerty coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Heluva Good! gets heluva weird; OpenAI isn’t so sure about operating checkouts; and who AI fact checks the AI fact checker?

Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker?

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

A big congrats to Thomas Kernan, head of marketing at Adform, for winning AdExchanger's comic caption contest!

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, ...

CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the ...

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...