Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a ...

Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district ...

Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to win consumers' attention this year.

Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming ...

Publicis Groupe will acquire Singapore-based influencer-marketing and content agency Hepmil Media Group, the agency has announced. Hepmil serves more than 450 brands with a network of over 3,000 ...

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific 40 Under 40 winners embody that spirit in abundance. We received ...

TikTok’s local music chief Ollie Wards is calling time on his five-year stint with the platform, confirming his departure in a LinkedIn post. Wards has been a key figure in shaping TikTok’s music ...

Pepsi is no stranger to celebrity endorsements. For decades, stars like Cindy Crawford, Elton John, Beyonce, Ray Charles, Britney Spears and David Beckham have sipped and sold the iconic brand—and got ...