Stay ahead with Campaign's clear, current, and constantly updated guide to the industry’s key trends and forecasts. Check ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

Industry leaders do some crystal ball gazing and predict how the transformative tech will shape their industry or job ...

Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district ...

Ankita Agarwal | Director, ad operations | IPG Mediabrands: At just 28, Ankita Agarwal has made a name for herself as a leader who can stand her ground. “At such a young age, she can effectively hold ...

From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to win consumers' attention this year.

Unless you currently live in the Stone Age, you would have noticed that we are currently in the midst of the largest wave of migration ever seen worldwide, and global cities today are becoming more ...

Through 2025, Netflix plans to double revenue from advertising on the back of an expanded ad-supported tier offering. The streaming giant’s revenue grew 16% to $10.2 billion in 2024, supported by ...

KFC has launched a new spot to promote its limited-edition Sweet Tokyo chicken menu item in Australia. In selling the Japanese-themed offering, KFC and Ogilvy headed to Tokyo's busy Shinjuku district ...

Filipino fried chicken favourite Jollibee has claimed the top spot in SEA’s top 10 food brands. The leading fast-food chain in the Philippines and the second fastest-growing restaurant brand in the ...