Leading teams in 2025 didn't chase quick wins; they invested in human-centric design, clean data, and iterative innovation to deliver measurable outcomes.

Every software category is racing toward the same vision: tools that run themselves. Prepare for self-driving CRMs.

With a new year swiftly coming, Steve Miranda, Executive Vice President, Applications Development at Oracle, recently joined the CRM Playaz to discuss what the year ahead has in store in the ...

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

Olo, providers of a technology platform for restaurants, has completed the acquisition of Spendgo, a loyalty and guest engagement platform provider, adding to its suite of ordering, payment, unified ...

Kustomer customers can now resolve "Where is my order?" and "Where is my refund?" requests with real-time order, shipping, and returns data inside a single view.

This year’s dominating sales trends and technologies build on the growing use of artificial intelligence, which is becoming more impactful in 2025. In addition to AI, sales organizations are enhancing ...

For a company like Starbucks, scent is naturally associated with the product it sells. Walk into a Starbucks location and you’ll immediately be greeted with the warm, inviting scent of freshly brewed ...

Genesys at its Xperience 2025 event in Nashville, Tenn., announced an expanded partnership with ServiceNow that delivers new Agent2Agent (A2A) orchestration, making it possible for AI agents to ...

Salesforce has more than 150,000 customers, making it one of the most popular and most powerful customer relationship management (CRM) platforms on the market. Organizations need a 360-degree view of ...