Incoming freshmen weren't the only new faces on campus when school started. Three Santa Cruz County high schools named new athletics directors ahead of the start of the 2025-26 academic school year.

There is a tendency in marketing to think mostly about what customers care about. That is, what benefits customers really want. But there is another important part that should be deeply appreciated by ...

Marshall Hargrave is a stock analyst and writer with 10+ years of experience covering stocks and markets, as well as analyzing and valuing companies. Kimberly Overcast is an award-winning writer and ...

Many businesses view "brand" as something important, but somewhat elusive when it comes to trying to measure its performance. The fact is that what is not measured is not managed - and as a result, ...