Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Jay Sidhu founded Customers Bank and Customers Bancorp by investing in a small Chester County. Under his leadership Customers Bank has become a top-performing national organization growing from a ...

Abstract: Customer segmentation is important for marketing and business strategy. This study explores the effectiveness of two widely used clustering algorithms, K-Means and Agglomerative Clustering, ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

This project represents a complete, industry standard, end-to-end data analytics workflow, designed to mirror the real responsibilities of professional analysts in modern business environments. The ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

Abstract: Consumer segmentation is a significant factor in evolving targeted marketing plans and enhancing user involvement inside e-commerce sites. One cannot dispute this gift. Traditional ...