In previous versions of Microsoft Outlook (the classic app), you could view the HTML code of an email by opening the email, right-clicking on it, and selecting “View source” from the context menu.

No matter how good our intentions, if something lands poorly with customers, we need to start there. I believe in using data-driven and qualitative means to fully evaluate and assess feedback so we ...

In this analysis of cold outreach to executives, only 8% of emails generated meaningful responses. But here's what's interesting: Those 8% followed specific, repeatable patterns that anyone can master ...