An Apple expert reveals how Indian engineering expertise shapes billion-dollar consumer electronics manufacturing worldwide ...

How natural pigment is concentrated can affect taste, shelf life and efficiency of use, but the latest technological advances ...

Do colors trigger unique brain responses? And do different people have the same brain responses to colors? In a new JNeurosci ...

Human brains share common patterns of activity when perceiving colors, suggesting universal neural coding of color.

Neuroscientists can predict what colour a person is looking at using a machine-learning tool trained on the brain activity of ...