Super Bowl 55 was a year into a global pandemic and a month after Jan. 6. What's changed in big game ads since?

Jeep's new ad is wacky and high-production, but the company is not airing it during the big game. Instead, it hopes to catch eyes on social media.

In a sense, Cohen will complete the transition from That Guy to living-room fixture come Super Bowl Sunday, with his first starring role in a big-game ad, for Nerds. Cohen has plans to host a party at ...