Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

Software has always been an integral part of the Pixel experience, and that's not changing with the new Pixel 10 family.

One of the more exciting live demos was the Google Pixel 10's new Voice Translate feature, which translates conversations in real-time. Fallon and Polinesia held a live conversation where Fallon spoke in English and Polinesia spoke in Spanish, and the Pixel 10 translated the conversation, matching their voices and tones.

The company debuted the Pixel 10 phones alongside the new Pixel Watch 4 and new Pixel Buds 2a at the annual Made by Google event in the US. But while some analysts noted the new devices were less of a leap than the previous year,

The Google Pixel 10 Pro phones have a Pro Res Zoom feature that uses AI for better 100x shots. Now, the first samples have surfaced online.

The Pixel 10 family consists of the base Pixel 10 model, two Pro models and the latest Pro Fold. All of these phones feature the latest Tensor G5 Processor, Qi2 wireless charging and, of course, new AI tricks.

Google used the Pixel 10 launch to take potshots at Apple, which has repeatedly delayed AI updates to Siri, its digital assistant.