Meghan Markle's road to a strong lifestyle brand has been rocky, to put it lightly. The brand, which started out as American Riviera Orchard, was fraught with paperwork and trademark issues that seemingly led to a rebrand: to her new brand,

What Will Markle’s ‘as Ever’ Sell? Markle said the new company will feature the same products sold under the American Riviera Orchard, including fruit preserves and “many

A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand. The Duchess of Sussex, 43, announced that she has renamed her lifestyle brand, American Riviera Orchard, to As Ever in a video posted to her Instagram account on Monday, February 17.

Duchess of Sussex Meghan Markle announced her lifestyle brand As Ever, and included a photo with daughter Princess Lilibet on the website.

The Duchess of Sussex, 43, has already faced some criticism and problems since announcing her rebranded lifestyle business last week.

Fresh off the announcement of her upcoming Netflix lifestyle series, With Love, Meghan, the Duchess of Sussex, Meghan Markle seemed poised to conquer the worlds of entertainment and retail. Her new brand,

Meghan Markle is very "keen" to do one thing regarding her new brand, As Ever, despite the latest backlash, a royal expert has claimed. The Duchess of Sussex officially announced the name of her new brand with an Instagram video earlier this month,

Meghan Markle has suffered a significant blow as the Duchess of Sussex cannot sell clothes under her new "As Ever" brand, new reports claim. The lifestyle brand, previously called American Riviera Orchard,

Meghan Markle's 'As Ever' trademark application faced partial rejection by the USPTO due to similarities with the brand ASEVER.

Meghan Markle was recently forced to change her brand name just weeks after announcing it - and now a PR expert has exclusively issued a warning to the Duchess of Sussex