Today, the BIG3 announced that the 2025 Celebrity and Playoff Games played last weekend at the American Airlines Center in Dallas, TX, reached more than 790,000 viewers on CBS, recording the highest ...

Ice Cube has been very vocal the last few years about the NBA's disregard and lack of support for the Big3, the 3-on-3 style touring league he started in 2017 that continues to chart its own course in ...

Dwight Howard was once among the most dominant five players in the NBA when he played for the Orlando Magic. The future Hall of Famer last played in the league ...

Confusion arose earlier this month when the official Hall of Fame presenters list was released and Shaquille O’Neal’s name ...

He was also a lot more skilled than most know or remember. Because of my respect for Bradley and the effort over the years to give him as many flowers as I could, it was a great pleasure to see him ...

Shaquille O’Neal delivered one of the funniest memories of the BIG3 playoffs when he reacted to Dwight Howard’s missed dunk.

Ochocinco said he wanted to guard Damian Gillard during The BIG3 celebrity game. Dez Bryant, Hezi God, Wallo, Waka Flocka and ...

Ice Cube’s BIG3 basketball league takes the top spot in national radio advertising, powered by a new iHeartMedia partnership.

Recently, musician Drake proudly showed off his George Gervin autographed San Antonio Spurs. He was able to obtain Gervin's signature while the Spurs legend was on tour promoting his new vodka brand, ...

Former NBA center Shawn Bradley attended the BIG3’s Week 10 matchups, where he was seen chatting with Hall of Famer Shaquille O’Neal Sunday in Dallas. Bradley, who was the Sixers’ No. 2 overall pick ...

Shaquille O'Neal was among the big names present at the American Airlines Center in Dallas on Sunday for the BIG3 playoffs.

What a start to the BIG3 Playoffs! There were big names and big performances through both semifinal games today, including a trio of 20-point games and two double-doubles.