Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man ...

Restaurant chain Cracker Barrel changed its logo this week, drawing criticism and causing a decline in its stock value.

Cracker Barrel, the beloved restaurant chain and country store known for its Southern comfort food and antique aesthetic, has unveiled a new logo and sparked backlash from some customers.

Actor James Woods, singer John Rich and more Hollywood stars are speaking out amid the restaurant chain's brand redesign.

A surprising feud is heating up between two longtime staples of American comfort food. Steak ‘n Shake, the classic Midwestern ...

Cracker Barrel defends its redesigned logo, calling it part of a modernization strategy, despite mounting political and cultural controversy.

What happened to Bud Light and IHOP is being taught in textbooks handed out to college students in business classes. Both brands tried to reinvent themselves. Bud Light was the most widely consumed ...