When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man ...

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...

Cracker Barrel experienced an almost $10 decrease in stock in one day after announcing it would be updating its restaurant ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

Cracker Barrel's attempt to rebrand with a new logo isn't going as well as the company had hoped. The company is in the ...

Cracker Barrel lost over $100 million in market value after backlash to its new modern logo and interior design. The rebrand was led by new CMO Sarah Moore, who joined in July from MGM Resorts.

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

The more minimalist logo, part of a modernization effort at the family-dining chain, has been criticized as “soulless” and ...