The sports network's first on-demand streaming platform is available with Disney+ and Hulu starting at only $29.99 per month.

ESPN Unlimited is a new and particularly comprehensive sports streaming subscription from ESPN. For context, the more limited plan previously known as ESPN+ has become ESPN Select and continues to cost $11.99/month. Subscribers to the existing Disney+ bundle with ESPN+ will see this change reflected going forward.

ESPN’s new direct-to-consumer streaming service, ESPN Unlimited that includes ESPN+, launched Thursday and is available to many Spectrum TV customers.

ESPN will bundle NFL+ Premium with its unlimited plan in time for its new streaming service launch. The bundle, which includes NFL

Disney Inc. (NYSE: DIS) shares rose more than 2% to $118.97 after the company officially launched its flagship ESPN streaming app, marking a major step into direct-to-consumer sports.

Fueled by its massive array of rights deals, the brand (which launches Aug. 21) is being counted on to boost daily engagement with Disney's flagship streamer, reduce churn and draw sports fans to sign up.

Ahead of the launch of ESPN's new streaming service, the sports network revealed that it will bundle its Unlimited plan with NFL+ Premium.