Dozens of U.S. ice cream producers are planning to remove artificial colors from their products by 2028, a dairy industry group and government officials said on Monday.

Dozens of ice cream makers pledged on Monday to remove artificial dyes from their products by 2028. The move is the latest voluntary effort by U.S. food manufacturers to heed calls from the Trump administration to remove synthetic dyes over potential health concerns.

Roughly 40 ice cream and frozen dessert companies have pledged to remove seven artificial food dyes from their products in less than three years, Michael Dykes, president of the International Dairy Foods Association (IDFA),