Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

It came together very quickly,” a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

Pete DeJoy also thanked the team at Maximum Effort for their remarkable work with their "very temporary" spokesperson.

Nearly a week after American Eagle released its new ad campaign with Sydney Sweeney, many are still dissing or discussing it, ...

The Biography, Amy Odell writes that Gwyneth Paltrow reportedly wanted to have a baby with Luke Wilson. Paltrow and Wilson ...

Vanderpump Rules alum Scheana Shay explained why she didn't give a heads up to Jesse Metcalfe and more of her famous exes ...

Will Astronomer's Andy Byron try his luck in court by suing Chris Martin's Coldplay and event organizers for the viral kiss ...

Vanderpump Rules alum Scheana Shay explained why she didn't give a heads up to Jesse Metcalfe and more of her famous exes after detailing their flings in her new book My Good Side.

Tour Sarah Jessica Parker’s Relaxed Hamptons Retreat 75 Small (But Mighty) Kitchens to Steal Inspiration from Right This ...