This spec ad, starring AI influencer Bruce Ryder, was produced using Kling, Midjourney, Runway Alpha, Google Veo, Hedra, and ...

Audio electronics-maker Bose is moving millions of dollars from paid search advertising into brand building after a Google ...

Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...

Having clear AI strategies and capabilities is crucial for competing in account reviews. Here's how media agencies should ...

CMOs must connect identity-driven marketing to measurable business outcomes to retain influence and deliver results boards can see.

This week's roundup includes Meta's most recent AI fiasco, another AEO startup fundraise and an Aussie beach bum that may or ...

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

In today’s algorithm-driven culture, brand fame comes from sparking reaction—through deliberate friction, outrage or even ...

Injury law firms are navigating a fragmented media landscape as they build cultural resonance with younger generations.

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.