Audio electronics-maker Bose is moving millions of dollars from paid search advertising into brand building after a Google ...

Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...

CMOs must connect identity-driven marketing to measurable business outcomes to retain influence and deliver results boards can see.

Having clear AI strategies and capabilities is crucial for competing in account reviews. Here's how media agencies should ...

When advertising strategy is reduced to metrics, it loses the creativity and cultural impact that drive long-term brand value ...