Xapads Media’s Gagan Uppal on how CTV, rich media, and AI are reshaping back-to-school ads into interactive, family-focused ...

We asked industry voices if PR agencies are still just amplifiers, or if they’re taking a front-row seat in shaping ...

Mastercard’s Ahmed Abdel-Karim tells Campaign Middle East how Mastercard is using esports to connect with MENA audiences.

The Athar TVC, created in partnership with Media Turtles and Whizz Film, is rolling out on MBC1 and Al Arabiya, part of MBC ...

Harbi, CEO of Acquaint Communications in Saudi Arabia, shares her view on advertising from the lens of women in the Saudi ...

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. These are the picks for ...

Phillipa Harrison joins RAKTDA as CEO effective immediatel. She was formerly the Managing Director of Tourism Australia.

Rotana Signs’ Chief Revenue Officer Edmond Bouez talks about trends to keep an eye out for in an interview with Campaign ...

The agreement between Diriyah Company and SRMG aims to set the stage for closer cooperation in media, marketing, and cultural ...

In his new role at TEAM LEWIS, Teddy Abdelnour will oversee the development and execution of integrated marketing strategies.

PromptZero is a simple, copy-paste AI prompt engineered to reduce the carbon emissions of language models such as ChatGPT, ...

The WonderWomen of WonderEight share what it means to be a woman in advertising. Turns out, it’s more powerful than we ...