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Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)
Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...
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Curation Doesn’t Really Work For Publishers. Here’s How To Fix It
Solutions that fundamentally address the issues curation attempts to solve already exist. But none have been adopted by the ...
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Valerio Poce
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
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How Gen AI Is Helping The New York Times Control Its Own Destiny
BrandMatch is a generative AI-powered contextual targeting tool developed by NYT that came out of beta over the summer.
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Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms
Perplexity AI began rolling out its ads products last week. Plus, An AI-powered ad platform is causing problems for Buzzfeed.
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Saturday Night Live
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...