A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

A threat actor, identifying themselves as “Grep,” reportedly accessed the company’s internal Jira server using exposed ...

The Oticon email campaign is proof that the fundamentals of great marketing haven’t changed—only the format has. Seniors didn’t need clever subject lines or scarcity tactics. They needed a reason to ...

Writing from California, Wesley Mercer sits at the intersection of behavioural psychology and data-driven marketing. He holds an MBA (Marketing & Analytics) from UC Berkeley Haas and a graduate ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 era.

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

To learn more about our editorial approach, explore The Direct Message methodology. For years, marketers have operated on the assumption that content equals awareness, and awareness eventually ...

London-based journalist Melody Glass explores how technology, media narratives, and workplace culture shape mental well-being. She earned an M.Sc. in Media & Communications (behavioural track ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult audiences.

The retail industry is becoming increasingly competitive, so businesses are turning to interactive experiences to set themselves apart.

Instead of being the 100th “fitness coach,” you become the go-to for postpartum mobility. Not just a pet content creator, but an expert in “rescue dog anxiety solutions.” The narrower your focus, the ...