Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Humanising financial services is about more than slogans or campaigns. It is a lens through which every interaction, story, ...

Allison Worldwide and Stagwell are boosting their Asia Pacific footprint with the appointment of Margaret Key (pictured) as ...

Thailand’s most innovative and impactful marketing campaigns have made the cut as finalists for the Marketing Excellence ...

MARKETING-INTERACTIVE is proud to unveil the finalists for the 14th Annual Marketing Excellence Awards Singapore, ...

Global communications agency Redhill has unveiled PressOffice.ai, Southeast Asia’s first fully AI-powered PR agent, promising to overhaul how brands and agencies handle press releases.

Singapore Tourism Board has appointed Hong Kong-based agency Plug as its public relations and digital/social marketing agency ...

Singapore heritage brand Yeo Hiap Seng (Yeo’s) has partnered with the Singapore Disability Sports Council (SDSC) to support athletes with disabilities, reinforcing a shared commitment to inclusivity ...

INTERACTIVE’s 13th edition of the Loyalty & Engagement Awards, clinching the coveted L&E Brand of the Year title ...

With 180 years under its belt, The Straits Times has its work cut out for the brand when it comes to reinvention of how news ...

Samsung Electronics Singapore has launched "Galaxy flexival", a digital-first festival featuring interactive campaigns and content designed to showcase the Galaxy Z Series in unconventional ways.

Gap has launched its Fall 2025 campaign, “Better in denim,” spotlighting the return of its iconic low-rise styles and the ...