Under the mandate, the agency is expected to manage all PR, digital, events and integrated communications efforts for the ...

Along with the fine, the company has been ordered to withdraw the misleading ads immediately and refund the promised Rs 50 in ...

Before her new role as Head of Marketing for India, Sri Lanka & Bangladesh, she worked at DBS Bank as SVP Marketing, after a decade at J. Walter Thompson.

The book brings together academic frameworks and practical tools, covering areas such as paid media, social media, influencer marketing, SEO and ORM.

According to the study, 69% of consumers will increase their use of social media for shopping, followed by 68% for video platforms like YouTube and 60% for e-commerce/retail sites.

The J7 is expected to focus on AI-driven innovation, new media solutions, and tech-integrated marketing tools with plans to ...

As part of this report, findings showcased how the right platform, format, and creative, can drive substantial gains in brand ...

With over three decades of experience, Poitou most recently led the Digital and Technology Services practice at Alvarez & ...

YouTube has appointed Shridhar Venkataramana as Strategic Partner Manager - Content Partnerships. Sharing it in a post on his LinkedIn, Venkataramana wrote, “From being ‘On YouTube’ to being ‘In ...

The campaign used an AI tool to generate customised itineraries, hyper-realistic visuals and a video featuring Ayushmann Khurrana delivering tailored recommendations.

The former employee alleges that Meta inflated the performance of Shops ads by exaggerating the return on ad spend (ROAS) of Shops ads by 17–19%.

MG Motor’s Udit Malhotra talks about marketing India’s EV category through hyperlocal campaigns, consumer-led storytelling, and personalised strategies.