The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

Following its $1.9 billion acquisition of Hawaiian Airlines last year, Alaska Airlines on Wednesday released details of a combined loyalty program that the carrier says will give flyers more ...

The new program, called Atmos Rewards, took effect for Alaska Airlines customers on Thursday. HawaiianMiles members will ...

Alaska Airlines is bringing together Alaska Airlines and Hawaiian Airlines under a single loyalty brand by launching Atmos Rewards and a new credit card.

It didn’t take long for Alaska Airlines to run its first promotion after overhauling its loyalty program. The first Atmos Rewards promotion is now here, and it’s a good one — assuming you live on or ...