Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc. The company said the subsidiary will provide ...

Performances in N.Y.C. Audiences can embark on a very different type of theatrical experience in a new play at the Shed, blending the physical world with digital content. Audiences can embark on a ...

First, let’s be clear about what augmented reality (AR) actually is, since the term has been bandied about for years, along with its kissing cousin, virtual reality (VR). AR is technology that ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...

Throughout the course of 2025, we at Travel Daily Media were able to experience first-hand how virtual and augmented reality have helped drive the recovery of the global tourism sector in the ...

Here are two of Google's reference model smart glasses. The one in the front features dual RGB waveguide displays while the one in the back relies on a single monocular screen. (Sam Rutherford for ...

Provuu is a brand from Switzerland, where they know exactly what is needed for a good day on the slopes – even when the weather is bad. The company's downhill ski goggles are now on Kickstarter, and ...

The Pentagon’s decade-long effort to field augmented reality for ground forces has been defined by big promises and equally large setbacks. The Army’s Integrated Visual Augmentation System program ...

Now, Shoei has just turned up with the GT-Air 3 Smart, the world’s first to feature fully integrated augmented reality. To do so, it partnered with the France's EyeLights – the same company that ...

To improve virtual-typing experiences, University of Texas at Dallas researchers have designed a unique interface that allows users to transform everyday objects into typing surfaces within an AR ...

If someone on your holiday list is dying to play Pokémon Go or Jurassic World Live on an augmented reality rig, glasses and headsets can be found costing as little as $64 or as high as $1,700, with ...