Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

From Video Partners to Search, fraud exposure isn’t equal. Learn where invalid clicks spike and how to shift toward higher-intent traffic.

Ilayaraja Subramanian does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

BNP Paribas said Anthropic had the most significant increase in visits and users after its Super Bowl ad, beating out other AI companies. Anthropic, OpenAI, Meta and Google Gemini all aired Super Bowl ...

MIDLAND — With college sports leaders having so far failed to bring more order and structure to the era of NIL, revenue sharing and unfettered team jumping by athletes, Texas Tech athletics director ...

YouTube has become the biggest platform out there, offering tons of opportunities for creators to earn a living. Back in June, the company reported that its creative ecosystem added over $55 billion ...

Add Yahoo as a preferred source to see more of our stories on Google. Television gambling ads significantly influenced betting activity during the 2022 Fifa World Cup, Sheffield researchers found ...

A screenshot from Ring’s Super Bowl ad for Search Party, showing a network of cameras activating across a neighborhood. Reuniting families with their lost pooches, what’s not to like? Well, ...

Kendall Jenner appears to bet on the New England Patriots in Fanatics Sportsbook's 2026 Super Bowl commercial. Jenner, a 30-year-old model who is part of the Kardashian clan, stars in “Bet On Kendall, ...

Add Yahoo as a preferred source to see more of our stories on Google. Jenner, a 30-year-old model who is part of the Kardashian clan, stars in “Bet On Kendall,” a 30 second ad which pokes fun at the ...

It was a big-tech Super Bowl, where even the ads that weren’t about AI were about AI. Svedka’s AI-generated vodka ad went down like a shot of warm slop, and a self-referential ad for Artlist, a stock ...