Ten MarTech trends shaping brand growth in 2026—from generative AI and data unification to privacy-first personalization, ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named by MarTech Outlook as the 2025 Top AI-Powered Marketing Attribution Platform, recognizing its innovation, ...

Unless you’ve been living on a desert island with no Wi-Fi, you know that in 2025 marketing was dominated by talk of AI. So instead of more predictions about generative or agentic AI, let’s look at ...

Disney has joined the roulette players investing in OpenAI. It is putting $1 billion into a company that may have $18 billion in annual revenue and plans to spend $3 trillion over the next five years.

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

Nearly four out of five organizations will increase their annual martech expenditures during the next five years, according to McKinsey & Company. In fact, 34% will boost their annual martech spend by ...

Kelsey Robinson, McKinsey & Company Senior Partner says martech can have greater value "by connecting spend directly to outcomes like revenue growth, conversion and engagement" (Credit: McKinsey & ...

StackAdapt, the leading technology company in advertising and marketing, today (15th October, 2025) announced the general availability (GA) of its martech suite, marking a major milestone in the ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...