cracker barrel logo stock

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Cracker Barrel loses almost $100 million in value

Cracker Barrel changed its logo and some customers are very unhappy. Here's why

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the menu

CBS News on MSN · 43m

Cracker Barrel loses almost $100 million in value after new logo release

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel,

Panthers Wire · 2d

How much did Cracker Barrel stock drop after logo, rebranding backlash?

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one day.

3hon MSN

Why Cracker Barrel’s Stock Drop Wasn’t a ‘Buy the Dip’ Moment

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

Shore News Network3h

Meet Cracker Barrel’s Chief Marketing Officer Who Made the Decision to Rebrand the Company, Causing $100 Million in Losses

Cracker Barrel lost over $100 million in market value after backlash to its new modern logo and interior design. The rebrand was led by new CMO Sarah Moore, who joined in July from MGM Resorts.

EURweb on MSN1d

Cracker Barrel Logo Change Fuels MAGA Outrage and $94 Million Stock Loss | WATCH

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

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