Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search ...

This spec ad, starring AI influencer Bruce Ryder, was produced using Kling, Midjourney, Runway Alpha, Google Veo, Hedra, and ...

Audio electronics-maker Bose is moving millions of dollars from paid search advertising into brand building after a Google ...

CMOs must connect identity-driven marketing to measurable business outcomes to retain influence and deliver results boards can see.

Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...

Having clear AI strategies and capabilities is crucial for competing in account reviews. Here's how media agencies should ...

When advertising strategy is reduced to metrics, it loses the creativity and cultural impact that drive long-term brand value ...