WPP is facing its third year of worsening performance after growth of 0.9% in 2023 and a decline of 1% in 2024. That ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

Articles written by Danny Advani ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their ...

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or ...

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than ...