A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

Tension: Cyberattacks aren’t just technical failures—they’re signals that organizational trust is eroding faster than systems can be patched. Noise: Headlines obsess over the breach, the ...

Writing from California, Wesley Mercer sits at the intersection of behavioural psychology and data-driven marketing. He holds an MBA (Marketing & Analytics) from UC Berkeley Haas and a graduate ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 era.

London-based journalist Melody Glass explores how technology, media narratives, and workplace culture shape mental well-being. She earned an M.Sc. in Media & Communications (behavioural track ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

DMNews (Direct Message News) helps readers cut through the noise with clear, meaningful insights on mindset, relationships, digital life, and more. Every article is built around The Direct Message ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult audiences.

In order to improve quality and accuracy and achieve reliable data analysis, you can employ a variety of strategies and approaches.

Tension: Companies want to digitally transform, but legacy culture and skill gaps within I.T. departments stall meaningful progress. Noise: Buzzwords like “cloud-first” and “digital twin ...

Yahoo’s appointment of Tressie Lieberman as its Chief Marketing Officer marks an exciting new chapter for the brand. With her extensive experience in traditional and digital marketing, Lieberman ...

There is a thing called your social media footprint. It’s something to keep in mind whenever you post on your numerous social media accounts.