The new identity, which includes updated packaging design and logo, will be rolled out across digital channels, stores and ...

This experience will see Ananya Panday and her A-team host four guests for a behind-the-scenes fashion and glow-up session at ...

Venkataramana brings close to a decade of experience across media and FMCG, most recently serving as Senior Director - Cricket Brand Solutions at Viacom18.

Before her new role as Head of Marketing for India, Sri Lanka & Bangladesh, she worked at DBS Bank as SVP Marketing, after a decade at J. Walter Thompson.

The book brings together academic frameworks and practical tools, covering areas such as paid media, social media, influencer marketing, SEO and ORM.

According to the study, 69% of consumers will increase their use of social media for shopping, followed by 68% for video platforms like YouTube and 60% for e-commerce/retail sites.

Under the mandate, the agency is expected to manage all PR, digital, events and integrated communications efforts for the ...

The campaign used an AI tool to generate customised itineraries, hyper-realistic visuals and a video featuring Ayushmann Khurrana delivering tailored recommendations.

Along with the fine, the company has been ordered to withdraw the misleading ads immediately and refund the promised Rs 50 in ...

The former employee alleges that Meta inflated the performance of Shops ads by exaggerating the return on ad spend (ROAS) of Shops ads by 17–19%.

The new Online Gaming Bill 2025 drew a sharp line between esports and money-based games, granting legitimacy to the former while banning the latter with tough penalties.

MG Motor’s Udit Malhotra talks about marketing India’s EV category through hyperlocal campaigns, consumer-led storytelling, and personalised strategies.