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Copyllusion on Instagram: "The PAS formula is everywhere in great copy. Here鈥檚 how to use it without sounding like a used car salesman. Copywriting Term of the Day: Problem-Agitate-Solution (PAS) This is one of the most powerful copywriting frameworks because it mirrors how people actually make decisions. They feel a problem, it gets worse, then they look for relief. Here鈥檚 the breakdown: PROBLEM: Identify the pain point AGITATE: Make them feel it (twist the knife a little) SOLUTION: Present you
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