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Making sense of GA4 data in BigQuery - Google Analytics 4 Step By Step
Making sense of GA4 data in BigQuery - Google Analytics 4 Step By Step In this tutorial, you will see how GA4 data shows up in BigQuery. If you haven’t yet integrated GA4 with BigQuery then you are missing out on the full capabilities of GA4. Having GA4 data in BigQuery opens up a lot of opportunities for marketers. I have covered those in a ...
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