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Your brain is lying to you about Skittles... 🤯 #food #snackscience #skittles
The wild cognitive science behind the world's most popular chewy candy. Why every single color of Skittles doesn't actually have a unique flavor, but utilizes a brilliant psychological trick to fool your senses. Industrial food manufacturers know that taste is mostly driven by sight and smell. By keeping the core chewable sugar paste entirely ...
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