Top Advertising Exec on the Tricks and Psychology Behind Good Marketing | Rory Sutherland
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YouTubeMikhaila Peterson
Top Advertising Exec on the Tricks and Psychology Behind Good Marketing | Rory Sutherland
In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. He answered questions like “what makes people spend money on luxury goods? What personality traits make a great marketer? Can anyone learn marketing? How many ...
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